About Us

Blair McPherson: Investor & Managing Director

Blair McPherson is an accomplished financial services executive with over 30 years of international experience spanning asset management, fund services, and capital markets. His career includes senior leadership roles at leading institutions including Royal Bank of Canada, BNP Paribas, Assante Asset Management, Towers Perrin (now Willis Towers Watson) and Apex Group, where he most recently served as Global Head of Investor Solutions and Strategy Advisor to the Group.

Blair was the Founder of Senasen Group, an advisory and digital platform designed to enhance investor relations and capital raising through innovative technology. The company was successfully acquired by Apex Group, where its platform became integral to Apex’s global digital distribution and client engagement strategy.

Throughout his career, Blair has led global mandates across Europe, North America, the Middle East, and Asia, advising asset managers, institutional investors, and fund service providers on market access, growth strategy, investor engagement, and business transformation.

Today, through Bymark Holdings, Blair integrates advisory, research, and technology solutions to help fund service providers, asset managers, portfolio companies and investors accelerate growth and strengthen connectivity across the private-markets ecosystem.